Find and Fuel Fans with Facebook

Sara Meaney

Afternoon Breakout Session 1:15 – 2:00 PM
July 29, 2009, Italian Conference Center, Milwaukee, WI

Beginning as a combination online yearbook/student networking tool, Facebook is now experiencing explosive growth among those 39 and older. Although still a place to exchange photos and write public notes, many businesses and brands have discovered the benefits of allowing Facebookers to engage them as fans and peers. Most people know how to use Facebook as a social Web site, but over 100,000 businesses have begun to use it as a powerful element in their brand strategy. This session will show you how several brands are leveraging the functionality already built into Facebook as well as creating custom applications developed to run on the Facebook platform.

Sara Meany Sara Meaney is a partner, and self professed "Left Brain" of Comet Branding + PR in Milwaukee, Wisconsin. Co-host of Comet Branding Radio, and blogger, Sara also writes about marketing and communications strategies and general observations about life.

Before joining Comet Branding, Sara was Vice President at Branigan Communications, Growth Marketing Leader at Clifton Gunderson, and served as Managing Director, Marketing and Communications, for Republic Financial Corporation as well as Marketing Director for Affinity BioReagents and United Drug plc.