Events Schedule

July 29, 2009, Italian Conference Center, Milwaukee, WI

7:30 – 8:30 A.M. Registration & Continental Breakfast

8:30 – 8:45 A.M. Welcome / Brief Messages from our Sponsors

8:45 – 9:45 A.M. Opening Session

• Social Media – Fun and Games or Powerful Business Tool?
  Tom Snyder - President/CEO Trivera Interactive

9:45 – 10:00 A.M. Transition

10:00 – 10:45 A.M. Morning Session 1 - Breakouts:

• Blogging your way to Success (Todd Sattersten)
• Using Social Media to Impact Your Position in the Search Engines (Chris Remington & Katie Fleming)
• How Web 2.0 changes your Traditional Marketing Strategy (Christina Steder)
• Your Social Media Program: Insource or Outsource? (Jamey Shiels, Brigette Breitenbach and Andrei Slobtsov)

10:45– 11:00 A.M. Transition

11:00 – 11:45 P.M. Morning Session 2 - Panel Discussion:

• Panel Discussion: Using Social Media to Create Success for Your Small Business
  Moderator - Augie Ray; Panelists: Sue Marks - Pinstripe, Joe Woelfle - Blatz Liquor, Scott Baitinger - Streetza, Chris Allen - Milwaukee Ballet

11:45 – 1:15 P.M. Lunch Break - Take advantage of local restaurants who will Tweet their specials using the #SMUM Hashtag

1:15 – 2:00 P.M. Afternoon Session 1 - Breakouts:

• Repeat of Using Social Media to Impact Your Position in the Search Engines (Chris Remington & Katie Fleming)
• Execute a Twitter Business Success Plan in 30 minutes a Day (Phil Gerbyshak)
• Find and Fuel Fans with Facebook (Sara Meaney)
• Viral Video using YouTube and other Media sharing sites and tools (Blake Samic)

2:00 – 2:15 P.M. Transition

2:15 – 3:00 PM Afternoon Session 2 - Breakouts:

• Repeat of Blogging your way to Success (Todd Sattersten)
• Repeat of How Web 2.0 changes your Traditional Marketing Strategy (Christina Steder)
• Repeat of Execute a Twitter Business Success Plan in 30 minutes a Day (Phil Gerbyshak)
• Leverage with LinkedIn (Katie Felten)

3:00 – 3:15 P.M. Transition

3:15 – 4:15 P.M. Afternoon Keynote Speaker

• How to Get your Customers to Brag about You with Social Media
  Jay Steinfeld CEO – Blinds.com 

4:15 Graduation and Dismissal

4:30 – 7:30 P.M. Tweetup/Networking/Reception at the HiLo Martini Lounge – sponsored by Corporate Identity Solutions

Points:

• Large screen will scroll realtime Tweets with #SMUM Hashtags all day
• Attendees are invited to bring laptops, Wifi Available
• Attendees will get a “diploma” at the end of the day