Social Media University Milwaukee :: Morning Session 2a

JOE GHALI - PINTEREST: HOW USERS ARE USING IT, AND HOW MARKETERS NEED TO BE USING IT.

SECOND MORNING BREAKOUT 10:00 – 10:45 A.M.

JUNE 11TH, 2014 - POTAWATOMI BINGO CASINO, MILWAUKEE, WI


PRESENTATION SLIDES

They say a picture is worth a thousand words. With photo and image based Social Media platform Pinterest, a picture can be worth a thousand impressions. A thousand shares. A thousand leads. A thousand sales. Even though it's technically Social Media, it is being used by a growing number of online users as a more useful search engine than Google. With nearly half of U.S. online shoppers having made a purchase based on a recommendation from Pinterest, and Pinterest generating over 400% more revenue per click as Twitter and 27% more than Facebook, it is a platform that deserves consideration for your company or organization.

This session will show you the basics of Pinterest: how users are using it, and how marketers NEED to be using it.

Joe Ghali is responsible for the digital success of Readers Digest's wide range of enthusiast magazines. RDA's efforts for Family Handyman, Birds & Blooms, Country, Country Woman, Reminisce, Farm & Ranch Living magazines have resulted in over 130,000 combined followers. More importantly, their efforts are driving demonstrable traffic and revenue to his brands' bottom lines.

Sponsors

Presented By

GOLD SPONSOR

 
Trivera and Biz Times
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SILVER SPONSORS

Adecco M&M Office Interiors AMI Communications
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More information about sponsorship and other opportunities here