Social Media University Milwaukee :: Morning Session 2b

Christina Steder –  Integrating Traditional and Social Media, Not Only Possible but Necessary

Second Morning Breakout 10:00 – 10:45 A.M.

June 11th, 2014 - Potawatomi Bingo Casino, Milwaukee, WI


PRESENTATION SLIDES

The reports of the death of traditional media are greatly exaggerated. Many marketers who abandoned traditional media to chase after Social Media’s shiny objects have learned the lesson that both are necessary components to a successful marketing strategy. However, the huge number of promotional options provided by traditional, web and now Social Media can be overwhelming to marketing decision makers. This session will show you how to take advantage of the changing media landscape to market your brand economically and effectively by using the strengths and weaknesses of both old and new media to create a powerful synergy that's greater than the sum of its parts.

Christina is the President of Clear Verve Marketing, LLC. Clear Verve specializes in Promise Marketing - working with businesses to help them explain their offerings in a way that is clear and meaningful. Clear Verve works with clients on pulling together integrated campaigns combining the use of traditional marketing and media relations strategies with Facebook, Twitter, and LinkedIn aspects, and also helps clients with direction on how to update their web sites for the Web 2.0 world. Clients include the Brookfield Chamber of Commerce, the Historic MLK BID, Children’s Hospital and Health Care System, and many others.

Sponsors

Presented By

GOLD SPONSOR

 
Trivera and Biz Times
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SILVER SPONSORS

Adecco M&M Office Interiors AMI Communications
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More information about sponsorship and other opportunities here