Blogging your way to Success

Todd Sattersten

Morning Breakout Session 10:00 – 10:45 AM
Afternoon Breakout Session 2:15 – 3:00 PM
July 29, 2009, Italian Conference Center, Milwaukee, WI

Skeptics call blogging nothing more than writing a diary that everyone can read, written by people who overestimate their influence. But, when created with the right tools and based on the right strategy and tactics, a blog can be a powerful tool. A well written blog can build credibility for you and your brand but can also create viral momentum for your brand and drive traffic to your site. This session will show you how and where to set up your blog, create a winning strategy for determining what and when to write, and how to add tags, links, enable and moderate comments and trackbacks to assure success.

Todd Sattersten is the President of 800-CEO-READ, a Milwaukee-based business book retailer, and co-author of The 100 Best Business Books of All Time.  Todd was one of only a few people blogging about business in 2003 and was hired by 800-CEO-READ in 2004 to start writing a weblog for the company.  His efforts have been recognized by national media including BusinessWeek and Business 2.0 and he speaks to groups regularly about the power of social media as a business tool.