Using Social Media to Impact Your Position in the Search Engines

Chris Remington and Katie Fleming

Morning Breakout Session 10:00 – 10:45 AM
Afternoon Breakout Session 1:15 – 2:00 PM
July 29, 2009, Italian Conference Center, Milwaukee, WI

Presentation Slides

Having your site come up high in the search engines doesn't just happen by accident. A critical element of a successful Web presence is a well-crafted search engine optimization plan and properly executed, measured and improved search engine placement goals. But just as the experts were figuring they had mastered the art of SEO, along came Web2.0 to complicate matters. The impact of Social Media on your sites' positions in Google, Yahoo, and MSN (now Bing) adds a whole new dimension to any brand's SEO strategy. This session will explain the basics of SEO to help you understand how Social Media is turning that whole discipline on its ear by changing how people use Search Engines to make buying decisions. And most importantly it will tell you what you need to do to capitalize on it.

Chris Remington is Senior Account Manager at Trivera Interactive in suburban Milwaukee, WI and a member of the faculty of University of Phoenix. Previously, Chris was an Interactive Strategist/Account Supervisor at Hanson Dodge Creative, Director, eCommerce at Reiman Publications, and Senior Manager at Trisept Solutions.

Chris is a veteran interactive media & marketing professional, specializing in Web site and email strategy & execution, Web analytics and Search Engine & social media strategy. Recently, Chris has been speaking to groups about Social Media and its impact on business, including a presentation in May to the American Chemical Society-Great Lakes Regional Meeting on Web 2.0 Enhancements for Small Business, the MATC Marketing Management Club and the UW E-Business Consortium at the University of Wisconsin Madison.

Katie Fleming is head Search Engine Specialist at Trivera Interactive in suburban Milwaukee, WI. Previous to joining Trivera, Katie was the Internet Marketing Manager for Funjet Vacations/ Mark Travel Corporation where she was responsible for the overall strategic direction and marketing programs for multiple e-commerce travel web sites for Funjet Vacations, TransGlobal Vacations, Adventure Tours USA, and Mountain Vacations. Internet sales, guest book signups and site traffic all grew substantially under her watch. Prior to that, Katie was Web Administrator for the Falk Corporation.