How Web 2.0 changes your Traditional Marketing Strategy

Christina Steder

Morning Breakout Session 10:00 – 10:45 AM
Afternoon Breakout Session 2:15 – 3:00 PM
July 29, 2009, Italian Conference Center, Milwaukee, WI

Presentation Slides

The reports of the death of traditional media are greatly exaggerated. But while it isn't quite dead yet, the decreasing impact of traditional media, and growing number of promotional options provided by the the Web and now Social Media can be overwhelming to marketing decision makers. This session will show you how to take advantage of the changing media landscape to market your brand economically and effectively by using the strengths and weaknesses of both old and new media to create a powerful synergy that's greater than the sum of its parts.

Christina Steder is the President of Clear Verve Marketing, LLC. Clear Verve specializes in Promise Marketing - working with businesses to help them explain their offerings in a way that is clear and meaningful. Clear Verve works with clients on pulling together integrated campaigns combining the use of traditional marketing and media relations strategies with Facebook, Twitter, and LinkedIn aspects, and also helps clients with direction on how to update their web sites for the Web 2.0 world. Clients include the Brookfield Chamber of Commerce, the Historic MLK BID, Children’s Hospital and Health Care System, and many others.

Prior to forming Clear Verve Marketing, Christina served as the U.S. Marketing Manager for an international skin care brand, launched the marketing departments of one of Milwaukee’s largest local accounting firms and one of Milwaukee’s largest local law firms. She has won two national Accounting Marketing Association Awards, a national Law Marketing Association Award, and several local awards for her work.