Panel Discussion
Using Social Media to Create Success for Your Small Business
Morning Panel Session 11:00 – 11:45 P.M.
July 29, 2009, Italian Conference Center, Milwaukee, WI
Moderator:
Panelists:
You hear the claim of the skeptical: "Nobody's making money from Social Media." This panel discussion will debunk that myth along other misconceptions about Social Media and its impact on business. Hear how this group of entrepreneurs is harnessing the power of Twitter and other Social Media tools to drive demonstrable success to their business' bottom lines. Not just theory, real case studies. Session will include a Q&A from the audience.
 Augie Ray is the Managing Director of Experiential Marketing at
Fullhouse, and owner of JustPetStrollers.com and Metropawlis Pet Boutique. Augie is an Experiential, Interactive, and Social Media marketing professional with over 14 years' experience with strategy and execution of successful digital marketing programs. Currently, he leads a team dedicated to cutting-edge marketing solutions for Fortune 500 clients.
Augie's blog, Experience The Blog was recently named one of the 40 top blogs on the topic of Social Media in the United States and was selected as part of Alltop's marketing blog list. He has been speaking to groups about the implications of Social Media to marketing and business, including presentations for the Milwaukee Public Relations Society of America and Marquette University.
 Sue Marks Recognized as a robust adopter (for a middle aged mom and corporate CEO) of social media, Sue Marks of Pinstripe quickly recognized the importance of integrating social networking with business. An early advocate of Twitter, Sue has built a following of more than 3,000 Tweeps, almost 500 connections on LinkedIn, and hundreds of friends on Facebook. She joined Facebook to keep up with her growing family and now has seen her daughters adopt Twitter and blogging. A serial entrepreneur and CEO of one of the nation’s top recruitment process outsourcing and talent management firms, Sue’s commitment to connecting and creating conversations through social media sets the example for her entire company. Pinstripe has jumped headfirst into joining the conversation to learn, listen and share, and recently, Sue was notified by a new client via Facebook that Pinstripe was awarded their contract.
Recognized nationally for her insights and innovative practices in the HR space, Sue is frequently featured in the media in such outlets as Business Week, The Wall Street Journal’s CEO Radio series, HR Management, HRO Today and was part of a CEO group interviewed exclusively via Twitter for USA Today in May. In addition to running a national recruiting firm and avidly networking online, Sue serves as the President of Competitive Wisconsin and sits on several boards. She earned her Bachelor of Science in business administration from Marquette University and is an annual participant and study group leader in YPO’s prestigious executive education program at Harvard Business School.
 Joe Woelfle is the owner and proprietor of two liquor stores in the Milwaukee area. He opened his first store in South Milwaukee almost 2 years ago and his second store downtown in the old Blatz brewery last October. He has used Facebook and Twitter to promote his newest store. He keeps his customers up to date on tastings, tweetups, specials and new product through his use of social media. Also Joe says “its been a great source of feedback to know exactly what my customers are looking for, it has absolutely helped to grow sales.”
 Scott Baitinger is the owner of Streetza, a mobile Pizzeria business that uses Twitter and Facebook accounts to keep fans updated with location updates and slice specials. Scott is also vice-president and creative director at
Mader Communications Group, and is an outstanding strategic and conceptual thinker, imaginative storyteller and persuasive communicator. His specialties include branding, packaging and collateral design, Web site architecture and design, photo and video direction.
 Chris Allen found his niche in non-profit communications and fund raising, performing in roles at the AIDS Resource Center of Wisconsin, Hunger Task Force and the Milwaukee International Film Festival. As the current Marketing Director for Milwaukee Ballet, he is producing the Ballet's 40th Anniversary 2009-10 season campaign. Ballet audiences have repeatedly been looking for more "insider" and behind-the-scenes news to further their connection with the Ballet. Social media is a resource the Ballet has significantly adopted to build that community. Milwaukee Ballet is one the more active social media users in Milwaukee's arts scene, primarily on Facebook and Twitter. Upcoming efforts include further development of its LinkedIn and YouTube pages.
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